WELCOME, ERIC!
This is your Squarespace dashboard that we will use as we begin to build and launch your website. Once we are finished with our design, this will become your hub for maintaining your site and viewing tutorials to keep it updated.
All the best,
Patrick & The PG Creative Designs Team
NAVIGATION & HELPFUL LINKS
Google Drive Folder (Media & Text) | Honeybook Portal Login (Communication & Invoices) | Project Checklist (Asana Tasks) | Workflow Doc (Feedback/Revisions - coming soon) | Scheduling Zoom Calls
YOUR DASHBOARD WELCOME VIDEO
YOUR GOOGLE DRIVE TUTORIAL
OUR TIME TOGETHER
See below for replays from our calls throughout our project process
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VIEW RECORDING - 65 mins (No highlights)
Meeting Purpose
Key Takeaways
Updating site to business plan ($279/year) for more customization options
Focusing on modern, clean aesthetic with teal/blue color scheme and sans-serif fonts
Restructuring content to highlight Eric's roles as choreographer, artistic director, and répétiteur
Integrating video content more seamlessly into project pages rather than separate video section
Consolidating social media presence to personal accounts for better engagement
Topics
Branding and Design Choices
Selected modern sans-serif fonts like Montserrat and Bebas for headers
Chose teal/blue color scheme for professional yet theatrical feel
Will use new professional headshots prominently, including as homepage banner
Site Structure and Content Organization
Homepage to highlight multiple roles: choreographer, artistic director, répétiteur
Projects page to feature key works with galleries linking to full photo/video content
About page to include diverse images (rehearsal, modeling) showcasing range
Creating "Media Kit" section with approved photos, bio, resume for press use
Video Content Strategy
Embedding short (8-12 sec) looping video clips as project page headers
Linking to full video excerpts on Vimeo rather than hosting directly on site
Organizing Vimeo content into press, ballet, and répétiteur work playlists
Considering mirroring content on YouTube for better discoverability
Social Media and Communication
Consolidating to personal Instagram account rather than separate choreography page
Adding Instagram story highlights for different types of work
Updating profile photos across platforms to new headshot for consistent branding
Creating custom email signature with digitized handwritten signature
Next Steps
Eric to review and select featured projects for database spreadsheet
Schedule follow-up call next week for second round of revisions
Patrick to set up tasks and important links in HoneyBook for Eric's reference
Action Items
Review and select featured projects for website from Google Sheet database - WATCH (5 secs)
Organize Vimeo content into categories: press, ballets, repetitor works - WATCH (5 secs)
Create Google Sheet database for projects with categories, key images, featured status - WATCH (5 secs)
Update contact form with new categories: masterclass/teaching, choreography, repetitor, other - WATCH (5 secs)
Update public Vimeo page with new branding and organization - WATCH (5 secs)
Update personal Instagram with new headshot, consolidate content from choreographer account - WATCH (5 secs)
Arrange digitization of Eric's handwritten signature for website and email use - WATCH (5 secs)
Create link tree-style page for social media links on website - WATCH (5 secs)
Develop initial website mock-up in Workflow for Eric's review - WATCH (5 secs)
Contact Workflow support about Eric's access issues, find alternative if needed - WATCH (5 secs)
Add tasks, due dates, and bookmarks to HoneyBook for Eric's reference - WATCH (5 secs)
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VIEW RECORDING - 60 mins (No highlights)
Ongoing website updates @ 0:00
Eric and Patrick discussed the website updates that Eric had made, noting that Eric had completed most of the work before their meeting. They reviewed the homepage, projects page, and about page, making minor adjustments to the layout and content.
Streamlining the projects section @ 1:33
They decided to remove the "Choreographer" label and instead display the title of the dance piece, along with the company or venue it was performed with. This helped create a more cohesive and visually appealing projects section.
Enhancing the media gallery @ 4:48
Patrick explained how he had organized the media gallery, including photo and video content, into a structured database that Eric can easily update going forward. They discussed adding photo credits and potentially rearranging or replacing certain images.
Establishing a maintenance plan @ 25:20
Patrick outlined an ongoing maintenance plan, offering a monthly subscription service where he can provide updates, edits, and consultations to keep the website current. They discussed the pricing options and how Eric can efficiently request and track changes.
Exploring synergies with Eric's other work @ 33:08
The conversation shifted to how Patrick's organizational and process-oriented approach could benefit Eric's broader work, including managing choreography, rehearsals, and collaborations. They discussed ways to apply these principles to Eric's other professional activities.
Next steps and launch preparation @ 36:43
Patrick outlined the remaining steps to finalize the website updates, including sending Eric the final markup for review. He also mentioned preparing a launch email with important information and resources for Eric to share.